Many people have asked me how I get artwork ready to use as a design for my products. This was not something I knew how to do when I started my business. But through trial and error, and practice and experimentation with different programs I have discovered a few tricks along the way.
Here are some tips which might save you using a graphic designer!
Despite using some really good quality cameras, I’ve found that the colour is most true when I use my iPhone. Of course the quality is better with a good digital camera, so I use those images for print but I edit them in a way so that the colours match the reference picture taken on my iPhone. And voila my design ends up looking like the original artwork!
Taking photos in the light
I know this sounds pretty obvious, but there have been many times when I have been working to a tight deadline, and I have taken a photo in the late afternoon when it’s still light but not at optimum brightness. I now know when it comes to photographing my artwork – no shortcuts should be taken. The photo must be taken in the daylight and in a place where the light is most even.
Getting rid of grey patches
Often when I take a photo of my artwork areas of white appear grey in places. It can be really useful if you have photoshop to use the dodge tool to lighten these areas. I find this makes a huge difference.
Don’t be afraid to zoom in
Through experience – I know that it’s not always necessary or appropriate to use the whole artwork for a greeting card or print. So I now experiment with zooming in. Sometimes simply capturing a section of the artwork works really well for a specific product.
Not all images work for every product
Sometimes my artwork works really well as a greeting card but not so well as other products. So when I’ve tried to replicate the design as a print or on my gift wrap and mugs, I’ve been quite suspired when the mugs haven’t been as popular as other designs. I’ve now learnt the lesson that each product should be treated individually and assessed before launch. I am learning that this is OK and if something doesn’t work, I can try zooming in to create a different image all together!
Autumn Leaves 4 and my gift wrap and greeting card designs
I hope you’ve enjoyed my tips! Feel free to comment below if you have any questions or would like to share your designs. Click here if you’d like to see an example of a painting and all the product designs it’s featured on. Good luck!
Natasha Jade x